TikTok is introducing a updated setting that allows them to reduce the amount of artificial intelligence-produced videos appearing in their streams. This initiative comes as the platform disclosed that it presently contains in excess of 1 billion content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a full-scale release. This shift coincides with a increase in AI-generated material, spurred by new AI video creators.
The Broader AI Trend
Studies have shown that almost one in 10 of the most rapidly expanding content creators on a popular video site primarily display clips produced artificially. A considerable share of this material is deemed “AI slop”, a phrase for poor-quality, mass-produced content that is frequently nonsensical or surreal.
“We know from our community that a lot of users appreciate content created using AI tools, ranging from computer-generated images to educational videos, and we intend to give people the power to increase or decrease of that, based on their own choices,” said a company executive.
Scale of AI Content
The platform announced that there are currently 1.3 billion videos on its service tagged as artificially created. Overall, more than 100 mn pieces of content are added to the platform every day, making AI-generated material a limited part of its overall inventory.
Customizing Your Feed
Users will be able to limit or boost the volume of AI-generated videos they watch by using the topic control option in the application and picking the AI content topic. Further subjects that currently be modified under the tool include politics, fashion, aesthetics, and movement.
AI Disclosure Rules
Its rules oblige creators to identify lifelike AI-generated content, and it bans harmful fake videos of well-known individuals or emergencies. Any realistic AI-generated clip that is without a tag can be taken down under its terms of service.
In addition, the app will henceforth apply an “AI-made” label to content created with its own AI tools, or identified by an cross-platform project for identifying AI-generated material. This action is designed to deter users from seeking to bypass the disclosure requirement.
Educational Initiatives
TikTok is additionally establishing a $2m AI literacy fund for professionals and organizations to produce educational content about using AI responsibly. This initiative will assist non-profit groups specializing in educating coding and technology.
Moderation Strategy
The video-sharing app has supported its moderation strategy, following debate over plans to cut jobs for a large number of content moderators in the United Kingdom. TikTok is set to eliminate hundreds of positions in its trust and safety division in the UK capital, with labor groups and online safety experts raising concerns that people are being substituted by AI moderation.
A trust and safety lead explained that human moderation would remain essential, but automated tools can safeguard staff by eliminating the most distressing content ahead of it has to be seen by people. TikTok reported a notable drop in explicit and harmful content seen by content reviewers over the last 12 months due to the use of its automated systems.
We believe it is crucial to integrate staff and AI to ensure user safety,” she said. “We’ll have staff as involved in the system, but we also think it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is where a significant AI assistance is making a difference process content quickly.”
